Tuesday, July 26, 2005
Investment Corner: Hershey(HSY) buys Scharffen Berger Chocolate
In times of investment difficulty, there are few areas of retreat. Yes, electric utilities, personal care products and chocolate bars are a few areas. Of these, chocolate is my favorite. There was a period of intense debate in our family after watching Marilyn Monroe sing "Diamonds are a girl's best friend," whether diamonds might be better. My youngest made a very strong case for diamonds. The older girls prevailed however, and concluded that on an affordability basis, chocolate was the real dependable investment.
HSY (Hershey Foods) announced that they are buying Scharffen Berger Chocolate, maker of premium chocolate bars, located in Berkeley, CA. I recently toured their plant, and took coumplete tour ( it was free, required reservations, and there was a waiting list). The tour features a free tasting course of various chocolates that is well worth the wait in line. When we visited, the factory was working around the clock and could not keep up with demand. The bars do cost about $4 each, but are well worth it.
I cannot say anything about HSY, but simply would recommend purchasing one of the Scharffen Berger bars when they are available. They are available on line by order. I have posted some pictures of the Chocolate factory in Berkeley. Click the picture for the larger view. Click the post for the complete PR news release on Yahoo news.
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