Dateline Sheboygan: Naming Rights Bring Big Bucks for Educational Foundation

To date Sheboygan Educational Foundation has brought in 1.46 million from naming rights---from school cafe, school store, to the locker rooms. Click on the post for the full story.

One can just imagine the marketing battle as various businesses fought for the naming rights. Would it be the "UB&T Weight room," "We're the heavyweights in banking, " or maybe for the football Varco would have the tagline on the ad boards "We put the steel in Big Blue."

And after the open process bidding war, who knows what the final grand total dollars for the Foundation would be. The key would be of course to make the money go to a foundation---- not petty cash.

I would never have dreamed that someday we would be lookin to Sheboygan as a role model, but then......when it comes to cash in, one must be flexible.

And you? What do you think?

You make the call.