Many years ago, when the kids were younger, I would start telling a story, and they would interrupt and say, "Dad, you already told that one." Recently, with the Observer, I am having the same problem in a larger context----everyone I meet has heard the stories before....They just want the new.
And so it is also with the bigger news business. The news business has separated into two distinct parts----the news that is 36 hours old or less, and the news that is older.
The younger generation just wants the "new." 30 and younger does not want to keep constantly going over old stuff. They are busy and just want to be updated.
One of the ways of doing "update" is with what is called "RSS", or Real Simple Syndication. This is one of the techniques that The Evansville Observer will be using shortly so that you can access the "new" audio from meetings and such. ITunes has made it possible for bloggers to access and share podcasts or audio files on the mp3 format.
On a related note, most large newspaper chains, such as Lee Enterprises that run the Wisconsin State Journal etc. have two distinct segments--the paper segment and the web segment. Thus those over 30 and those under 30 are served. That is something that the Observer is well aware of and will take into consideration in the long range plan.
Click on the post to access some of the details of RSS. I have not mastered it yet. They don't write the manuals for the baby boomers set. Anyway....stay tuned.
Thursday, July 20, 2006
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