Beloit is about to begin it's own version of Court TV. It will begin broadcasting the municipal court on TV. It's going to be "Judge Joe." It will appeal to those viewers who need to know about their neighbors and what they have been up to, as in disorderly conduct and such. (Click on the post for the full story.)
We in Evansville know a bit about marketing and we can certainly do better. We have seen Judge Judy. O.k. Let's see. We have Judge Tom Alisankus. Now "Judge Tom" would not seem to rhyme much. We need something like "Judge Rocky" to really get attention. But------ if we just shortened the last name a bit-----yes-----Judge Ali---
It's now "Court TV with Judge Ali"-----that's catchy.
All the revenue from ads would go to support the municipal court. That would be instead of going on high speed chases. Think of the benefits.
We would create jobs for camera folks and make up and lighting. What a fantasy! Revenue way over budget!
Let's not rush too fast on the idea though----We should talk to the Judge first. After all, we should let him have a say in his own name change. Then, there is the question of whether "Judge Ali" is dignified enough." I will let the bloggers weigh in on that. However, it sure is powerful enough. It would strike fear. It sure would deter crime. Just think of the headlines, "Judge Ali levys huge fine...." So it all comes down to the "fear" and "respect" aspects of the name change.
I will leave it up to you.
You make the call.
Tuesday, January 24, 2006
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