The Rapid Rise of "Mobile"

About 25% of the traffic of The Evansville Observer is from "mobile" users, handheld phones, ipads etc. The number has been rapidly rising. This phenomenon has been mentioned in the discussion of "Facebook" in that in that stock issue, the idea of monetizing the handheld traffic had come into question, and that as that traffic had zoomed up in the recent months....What we are seeing on The Observer is rapidly rising mobile plus broad age participation and both men and women.