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Tuesday, March 10, 2009

BNET: Nostalgia: Relationship Selling v Order Taking

When it is just widgets and not a relationship, when the panic hits, the phones die.

Click on the post for a look back in time almost ten years.

Recently I was in sales meeting as a guest, and observed a sales trainer describing the difference....or rather trying to describe the difference: He said:

"Men, think of your prospect as ....well....like you would think of a date.....Come to think of it, when you are dating, what is it that your date most likes to talk about?

With that....there was a complete silence...... he went on....kind of nervously...


Well...O.K.....I realize that most all of you are single....and yes...well.....do not have any love life to speak of......but still....just imagine...."

....Relax....the Observer was still. I thought time would be a good enough instructor for these guys and I was not going to say a word...not one word.

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