Back in 1987, I was a stockbroker with E.F. Hutton...yup...that was the firm that bragged that when E.F. Hutton spoke,...people listened...anyway...as the market opened on the day of the big crash...as the selling progressed, a senior broker came on the "squack box" and told us that we should not panic in this day of panic...that there was a lot to our lives besides money...and to consider what these assets were...ok...there was not a two way conversation...so the quants on wall street could not try to calculate what those intangible assets were...but still...in retrospect..it was a nice touch...
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