The buzz on Wall Street this morn is the replacement of the head of Starbucks, SBUX, and the return of the original founder. It seems that McDonalds, MCD, is ramping up its coffee entries and making a run at the very profitable coffee trade.
It seems to have started with the "Senior Bold" coffee entry introduced last year. I believe it was priced at .69 for seniors. And the "bold" was just what I needed. The coffee tasted good, which was surprising for a retail spot other than specialty shop.
Does this mean we may soon hear in McDonalds, that oft heard: "I'll have a half caf, double whipped cream, extra bold latte with a ........" I will go out on a big limb here and say ....."NO".
There you have it on the Observer. Bold market analysis. On big subjects of local interest.
It's a changing world. Let's stay awake for it. A little coffee, bold, is a good way to start.
Tuesday, January 08, 2008
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