I and E: Internet Marketing: Feb 13

Internet Marketing 101 at the next I&E meeting on Feb. 13 How to Market Your Business Online Feb. 13 at I&E Club Many a business has chosen to establish its presence online via a business website, social media page, or through email newsletters. Establishing an online presence is well known to bring in additional traffic and sales; however, how does a business go about marketing itself online and doing this effectively? The Evansville Area Inventors & Entrepreneurs Club’s upcoming speaker, Barry Roberts, will address several online marketing questions and issues in his talk titled “Internet Marketing Basics.” In this talk, Roberts will discuss search engine optimization, email and social media marketing campaigns, local search as well as mobile platform advertising. Roberts is an education program manager at the University of Wisconsin-Madison Small Business Development Center, having joined the SBDC in 1997. Prior to that time, Roberts worked in a Madison-based consulting and training firm and helped in the areas of human resource and leadership development, team building, strategic planning and quality improvement. In his current position, Roberts oversees all aspects of the SBDC including program needs, instruction, marketing, and course and seminar evaluation. Additionally, Roberts is the SBDC webmaster and an expert in the field of Internet and social media marketing. Roberts will be speaking at 6:30 pm Wednesday, Feb. 13, at the upcoming meeting of the Evansville Area Inventors & Entrepreneurs Club. The Evansville I&E Club meets every month at Creekside Place, 102 Maple St., Evansville. Club meetings are free and open to the public thanks to monthly meeting sponsors and donations. Diane and Gil Skinner of Evansville’s Kelly House are this upcoming meeting’s sponsor. The Kelly House campus offers seniors a wide variety of living options including independent living apartments with support services, assisted living apartments and community-based residential facilities with close supervision. The Kelly House is located at 121 S. Fifth Ave., Evansville, and can be found online at www.KellyHouse.net. To find out more about the I&E Club, please contac