OpEd: What Pres. Obama told retailers------

Recently President Obama made the comment: "This will take years.....not months."

This comment was important in that it set the expectations in focus for all Americans---and for retailers also. Brick and mortar as well as internet retailers that have a business model that relies soly on the Christmas frenzy were warned that next Christmas may also be flat by historical standards---and that therefore it is of the essence if they plan on surviving to change their margins, change the discount codes etc if they wish to survive. Period.


If you look at some brick and mortar stores and review their pricing and promotions, you can see that some are responding....and some are not. Stay tuned. There is drama in the advertising---who will make it? who will not? Stay tuned.