Dateline Madison: Dental Corner: Podcasts begin for Patient Education

(Ed. note. It is not clear in the press release about podcasts for patient education whether any of these dentists have indeed noted the podcasts from the "Tales from Normal" of the Evansville Observer. Needless to say, though, I am pleased that this very popular and very affordable technology is being used for patient education. So---podcasts have broken out of the land of Fiction and college education and have entered dentistry. Who knows where else this might be applicable. Alleluia.)


Podcasts New Patient Education
Tool for Madison Dental Group
Contact: Steve Busalacchi, 608.698.5298/PRDR@tds.net


(Madison) January 15, 2007—Dental Health Associates of Madison is among the first dental
offices in the nation to offer podcasts as a way to help patients better understand dental procedures.

“Patients really have similar questions regarding dental conditions and procedures, so it made
sense to offer easily downloadable audio interviews with our dentists, which can be accessed at any
time,” said Brett Veerman, DDS, of Dental Health Associates.
Podcasting is a relatively new technology that is growing in popularity and is an ideal vehicle
for effective communication through a website. “We’ve been amazed at the diverse applications there
are for this technology,” said John Patchett, Principal at Enlightened Vision, LLC. “Their use is limited
only by your imagination, and podcasts can be very helpful for many types of professional groups and
businesses,” he added.


The Dental Health Associates podcasts were co-produced by Enlightened Vision, LLC, and
Busalacchi Communications, LLC. To hear them, click on the Dental Health Associates of Madison
website at: http://www.dentalhealthofmadison.com/podcasts.
Enlightened Vision LLC (http://www.enlightenedvision.com) was created in part to develop
innovative, web-based communications, including podcasts – focusing initially on professional groups,
businesses, and college sports. It was founded by John E. Patchett, JD, former CEO of the Wisconsin
Medical Society and senior staffer at the American Medical Association and the Florida Medical
Association. Patchett also has experience in commercial and public broadcasting. (608.576.7979, or
info@enlightenedvision.com).
Steve Busalacchi, a former reporter for Wisconsin Public Radio, started his own health
communications-consulting firm in 2006, after doing public relations association work for nine years.
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